VALENTINE'S DAY

SELECTED FOR VALENTINE’S DAY

GIFTS THAT GO FURTHER THAN ROSES

Valentine’s Day used to be a holiday exclusive to couples, but the upcoming generations are doing things differently. In this gifting story, we encourage viewers to celebrate more than just romantic love by exploring how Gen Z female entrepreneur, Olamide Olowe, invests in her relationship with her partner, Cam Griff, while still making self-love a priority.

Duties: Working alongside the art team during pitching, casting, and creative development in order to create a cohesive story between narrative and visuals. Interviewing talent about the theme and developing a copy toolkit with campaign headlines, pull quotes, and story direction. Workshopping directly with client, directing all revision rounds, and providing final eyes before delivery.