LUNAR NEW YEAR

SELECTED FOR LUNAR NEW YEAR

HONORING THE PAST, INSPIRING THE FUTURE

When given the task to create a story about Lunar New Year, we knew no one could do it better than martial artist, Elina Meng. In this story, we highlight her favorite Nike products for performing traditional Lunar New Year dances and encourage upcoming generations to be proud of their heritage.

Duties: Working alongside the art team to create a cohesive story between narrative and visuals. Developing a copy toolkit with campaign headlines, pull quotes, and story direction. Workshopping directly with client, overseeing all revision rounds, and providing final eyes before delivery.