GALENTINE'S DAY
SELECTED FOR GALENTINE’S DAY
GIFTS YOUR PARTNER IN HUSTLE WILL LOVE
Meaningful friendships deserve just as much recognition as romantic love, and now—thanks to the talented writers behind Parks & Rec—we have a day for that. As an inclusive precursor to Valentine’s Day, we celebrated Galentine’s Day with this gifting story featuring roller skating besties, Kamry James and Maya Samaha, whose mutual love of sport sparked their friendship and keeps them close.
Duties: Working alongside the art team during pitching, casting, and creative development in order to create a cohesive story between narrative and visuals. Interviewing talent about the theme and developing a copy toolkit with campaign headlines, pull quotes, and story direction. Coordinating a special on-set surprise. Selecting pull quotes for OOH billboard. Workshopping directly with client, overseeing all revision rounds, and providing final eyes before delivery.
FULL-SCREEN BANNER ON NIKE.COM
STORY THREAD IN THE NIKE APP
:30 MOTION ASSET AT STAPLES CENTER
:15 MOTION ASSET FOR APP AND SOCIAL
INSTAGRAM POSTS FOR NIKE CONVERSION AND TALENT
ENGAGEMENT APP THREAD
A Galentine’s Surprise On Set
After interviewing Kamry and Maya separately, I pulled special moments from each of their interviews and stitched them together to create ‘love letters’ for each other. They read the notes after hair, makeup, and wardrobe as a sweet BTS moment to kick off the shoot.
KAMRY ON MAYA
It can be so hard moving to a city when you don't know anybody but the first day I went to the house, I met Maya and she told me she roller skated, and I was like, "Oh my God, I have a friend." Honestly, the first time I saw her I was like, "This woman is gorgeous." After that, I really connected with how authentic she was. She wasn't afraid to be herself and say it how it is.
Maya’s a Sagittarius and I'm an Aquarius so we are naturally attracted to each other. Sagittarius’ fuel the fire I have inside of me as an Aquarius, so I love how hardworking she is. She does not let things get in her way. We've been told a lot of nos in the past, and she doesn't allow that to hold her back.
Maya is so caring with the people that are in her life, and I love how dedicated she is. Being around her every day and seeing her constantly pushing past barriers has inspired me to do the same. Her friendship opened up opportunities for me in more than just my career—she’s motivated me even more to go after the goals that I thought maybe weren't achievable.
MAYA ON KAMRY
When I first met Kamry I was like, "Wow, this girl is dressed incredibly well." She looks good all the time. She’s iconic. Literally, she'll go fill up her gas tank, and she's head-to-toe phenomenal. I'm obsessed with everything she wears that I'm just like, "How do you do that?”
She's the most motivated person I've ever met. She goes 100% every single day. I thought I worked hard, and then I met this girl. Kamry is always the one who will get you to go skate. Sometimes if I'm feeling lazier and don’t want to go, she's very motivating. We skate really well together. We have good chemistry. We make a good team.
Kamry is extremely thoughtful and caring. She will go above and beyond for so many of her friends to make sure they feel good. I also love how dedicated she is to growing as a person. She's constantly working on herself She's always listening to podcasts… She's just knowledge-seeking, and I think that that's really important and admirable. We’re super open with each other, and we have very meaningful, deep, tough conversations. We're constantly holding each other accountable. We're just always growing. We've come such a long way. We're whole new humans now.
