SWAG UP, GET DOWN

After two years of canceled events, '22 festival season was destined to be bigger and bolder than ever. To ramp up pre-festival excitement, we got expert intel from Sheopatra, Yoe Apolinario, and Bong Buño. These pro dancers prioritize movement and self expression in everything they do, so they knew exactly which Nike must-haves would help Gen Z express themselves as they squeeze every last drop of fun out of festival season.

Duties: Working alongside the art team during pitching, talent sourcing, casting, and creative development in order to create a cohesive story between narrative and visuals. Interviewing talent about the theme/product and developing a copy toolkit for both men’s and women’s threads with campaign headlines, body copy, and pull quotes to plug directy into Figma. Workshopping directly with client and providing final eyes before delivery.