CAT FOOTWEAR
WHO: freelance copywriter
what: INSTAGRAM COPY FOR CAT FOOTWEAR
WHEN: 2020-2021
WHERE: PRAYTELL AGENCY
WHY: TO ELEVATE CAT FOOTWEAR’S brand VOICE ON INSTAGRAM AND EXPAND THEIR FAN BASE IN CREATIVE INDUSTRIES WITHOUT ALIENATING THEIR AUDIENCE OF MANUAL WORKERS
THEME: HERITAGE
OBJECTIVE: TO CONNECT THE LEGACY OF CATERPILLAR WORK EQUIPMENT TO CAT FOOTWEAR AND POSITION THEM AS AN ESTABLISHED COMPANY WITH INNOVATIVE DESIGNS AND A HISTORY OF HARD WORK.
THEME: LIFESTYLE
OBJECTIVE: TO APPEAL TO FOLLOWERS IN CREATIVE INDUSTRIES AND CREATE BUZZ AROUND CAT FOOTWEAR’S ON-TREND LIFESTYLE DESIGNS—ALL WITHOUT SACRIFICING THE BRAND’S WORK-FOCUSED MESSAGING.
THEME: WORK
OBJECTIVE: TO PROMOTE CAT FOOTWEAR’S ICONIC WORK BOOTS AND CELEBRATE THE PEOPLE WHO WEAR THEM.
THEME: GREATNESS
OBJECTIVE: TO APPLAUD CAT FOOTWEAR’S AUDIENCE OF ESSENTIAL WORKERS & NOD TO THE SUMMER ‘21 OLYMPICS… BUT IN CREATIVE WAYS THAT WON’T END IN A COPYRIGHT LITIGATION.
THEME: ALL-WEATHER
OBJECTIVE: TO FIND OUT HOW MANY DIFFERENT WAYS A PERSON CAN SAY “YOU’LL LOOK COOL AND GET SHIT DONE IF YOU WEAR THESE WHEN IT’S WET OUTSIDE.”
THEME: SUSTAINABILITY
OBJECTIVE: TO CELEBRATE THE LAUNCH OF THE RESPONSIBLY-MADE E-COLORADO WORK BOOT AND MAKE THE CONNECTION BETWEEN HARD WORK AND SUSTAINABILITY.
THEME: HOLIDAY
OBJECTIVE: TO GET CAT FOOTWEAR’S AUDIENCE IN THE GIFT-GIVING AND/OR ‘TREAT YOURSELF’ SPIRIT BY HIGHLIGHTING SOME TOP-SELLING LIFESTYLE DESIGNS FROM 2021.
HOLIDAY WISH-LIST CAROUSEL
